Fashion and zara essay

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Fashion and zara essay

More Essay Examples Fashion and zara essay Supply chain Rubric An important content in the internal environment analysis of business to strategy planning is to analyze the resources, capabilities and core competencies of the business, competitive advantage and competitiveness of enterprises.

The purpose of internal analysis of the enterprise is to identify and evaluate potential resources as well as existing that create sustainable competitive advantage of enterprises; identify obstacles in maintaining the sustainable advantages competitive.

This analysis is important basis in the selection of the business strategy. Core competence is unique strength that permits the company to achieve the superiority comparing rivals in strategy, business operation, quality, innovation and customer responsiveness.

Fashion and zara essay

Its capabilities link functions including design, speed, production, responsiveness, technology and e-business to manufacture creating commitment of employees and supply fashionable products Fashion and zara essay to customer demands with affordable prices.

Unlike competitors, the majority of factories are located in foreign such countries in Asia or South America in order to reduce material and labor costs. By positioning the design and production facility closely, Zara makes the fast action to market situation possible.

Besides, Zara has flexible production system and efficient distribution system. In the s, the production and the distribution of garment product from factory to consumer take about 6 months, but it now takes about 6 weeks.

Spending short period of collection preparation, Zara takes about 15 days start from market research to sales. More than designers constantly follow the market events, fashion trends and customer tastes in designing unique products in one year that compares to or products designed by rivals.

Therefore the entire design, production, distribution and sales respond quickly to shifts in consumer tastes, each style is no longer than 4 weeks.

This leads Zara has low level of inventory due to fast supply chain. Because of the continuous production of new product, Zara produces small product quantities. Zara promotes the interest of customers with new products and increases the frequency of visiting the stores of customers.

Besides, Zara also creates value from product differentiation. With fast turnover ratio, products are always changing to market satisfaction. It is hard for customers to find the same cloth in the street.

These make customer enjoy the scarcity of high price product with economical price. Its ability to bring changes quickly to fashion market leading customers visit other fashion stores just three times a year, but they visit Zara 17 times Force, Zara is ready to choose crowded streets or center position of the city to locate stores and always changes the store layout in every two weeks.

The attraction of Zara is creative in each product, innovative and unique characteristics. So it is not easy for competitors to achieve the results. Next, the essay will concern about five performance objectives that help Zara achieve competitive advantage in business. About quality, beauty, affordable prices and fashion are factors leading to magic success of Zara as well as other brands of Inditex, but it is not easy to do that.

Amancio Ortega is president of the corporation with 32, employees, but he still has habit of operating as a family company with a clever and simple style. Zara operates with closed model from research, design, production, distribution and retail. Diversity, abundance and frequent changes of clothing design have become the biggest competitive advantage of Zara.

The competitors expect to have the attraction like Zara. Zara brand has conquered the amount of customers, especially women. Amancio Ortega has created beautiful products, trendy with affordable prices.

Fashion and zara essay

Zara offer clothing with quick speed because Zara decides design made at its headquarters in Galicien where Zara has a template design center with designers.

Hundreds of new models were designed every day. It spends about 11 days to design and finish a product. Zara must frequently manage distribution system more closely, carefully and quickly to ensure its dependability.

It takes about 24 hours to distribute around Europe, 48 hours to US and 48 to 72 hours for Japan. With locating distribution center nearly Spain, Zara face difficulties in distributing products overseas and it affects to dependability Zara obtain fabrics with the help of purchasing offices in Barcelona and Hong Kong with one-half of undyed fabric purchase to response seasonal updating with maximum flexibility.

That means supply chain is short Zara can provide new trends more quickly meaning more flexibility. Achieving this tremendous amount of flexibility and control, Zara must contend with higher labor costs, averaging times comparing to the costs in Asia.

However, Zara only maintain manufacture factories in relatively less developed areas in Spain and Portugal to use less costs.

Instead of that, Zara adjusts prices for the international markets, so foreign customers accept to incur all transporting costs from Spain to foreign market.Zara, the most profitable brand of Spain clothing retail group Inditex, has leveraged its unique strategy to achieve success and will be expected to maintain a sustainable growth in the fashion industry.

Zara Fast Fashion Giant Pages: 2 Words: Using at least one of the company/industry related databases available to you at the Marcus (or some other) Library, as well as the attached articles and case studies, please provide . Zara is a “Fast-Fashion” apparel company owned by Inditex of Spain, the world’s largest clothing retailer in with $ billion revenue (Forbes, ).

For the past years, Zara’s supply chain model has been envied by other players in the fashion industry because of its agility. Although Gap and Zara follow the same business model, Zara's business model improved over time, through the incorporation of technology as they have developed about 95% of the software it uses, Zara fast response to market changes gave them a competitive advantage in creating fashion and satisfying customers plus the fact that the company .

Feb 24,  · Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cos Zara (retailer) Zara (Spanish: [ˈθaɾa]) is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in by Amancio Ortega and Rosalía Mera.

Zara is a fashion company that runs internationally and does so being a part of five other apparel retailing chains. Inditex (Industria de Diseno Textil) of Spain is the owner of the chains with Zara being the most successful of the chains.

Inditex’s founder and owner is Amancio Ortega, a man who.

Zara Fashion Essay Example | Graduateway